The recording from Kim Clinkunbroomer’s March 1, 2010 webinar, Effective Search-Engine Marketing, Pay-Per-Click Advertising and Google AdWords for Consultants has been posted.
From Kim’s expert commentary, you’ll learn:
- Why every consultant can win more clients using SEM (Search-Engine Marketing), PPC (Pay-per-Click) Advertising, and Google AdWords (Google’s PPC system).
- While SEM & PPC are inherently complex, there is a simple sytem you can exploit to use these tools to grow your business.
- What PPC is; and what it isn’t.
- Where to get helpful resources.
- What to do if you’re going to DIY (Do It Yourself) or Outsource your PPC Management.
- Key PPC concepts such as: Max Bid, Quality Score, CTR (Click Thru Rate), and more.
- Useful & practical advice to get started.
And much, much more.
Kim provided a helpful download (http://www.clinkswebservice.com/clinks-ppc-handout.pdf).
She also offers the “AdWord PI” diagnostic service: http://www.adwordspi.com.